The School of Business added the Google Career Certificates Program into its modules in February 2025, integrating the “Google AI Essentials” course from the Program into selected modules within its undergraduate and postgraduate programmes across disciplines in accounting, marketing, management, economics and finance. The initiative equips students with essential digital skills through a comprehensive suite of online training programmes tailored to meet the demands of the digital economy.

In addition to the “Google AI Essentials” course, students have the flexibility to explore and complete other courses within the Program at their own pace throughout the academic year. These courses cover a wide range of in-demand digital skills, including digital marketing, e-commerce, cybersecurity, IT support, and IT automation.

Professor Sam Park, Dean of the School of Business, expressed that the demand for tech talent in the market is increasingly intense. The School is pleased to receive support from Google Hong Kong, who will provide scholarships to students from the School and grant them free access to the Program in 2025, as well as ensure that students develop valuable skills and prepare themselves for their future careers.